April 7, 2017
How Branding Innovations in the Pharmaceutical Industry Are Affecting Your Bottom Line
How Branding Innovations in the Pharmaceutical Industry Are Affecting Your Bottom Line
You’ve seen the long, saccharine ads about the latest brand name drugs, where patients take walks along the beach, attend their grandchildren’s sporting events, and learn to make pottery. Brand-name drugs demand high-end advertising. But branded drugs are costing your organization money.